ABOUT US
Soil Concept emerged from the shared vision of two dedicated entrepreneurs, Tuba and Faiz, who set out to create sustainable personal care products that respect both the environment and your skin. With backgrounds in biotechnology and chemical engineering, they recognized the need for gentle, plant-based alternatives to the harsh chemicals commonly found in personal care items. United by a commitment to sustainability and a passion for positive change, they embarked on a journey to build a brand that would lead the way in eco-friendly personal care.
OUR FOUNDERS
Tuba siddiqui
Tuba’s journey in the field of biotechnology began in her hometown of Lucknow. As a passionate advocate for a greener future, she has worked with prestigious institutions such as IIM Bangalore, ICAR Delhi, CSIR CIMAP Lucknow, Banasthali University Jaipur, Womennovator, and Atal Incubation Centre Delhi. A recipient of the 1000 Women Faces of Asia Award in 2021, Tuba’s dedication to sustainability has been recognized at the highest levels, including by the President of India at the G20 Summit in 2022. Her action-oriented approach and deep connection with nature drive her commitment to Soil Concept’s mission.
faiz siddiqui
Faiz’s journey from corporate life to entrepreneurship is marked by a personal commitment to sustainability. Born and raised in Lucknow, Faiz found inspiration in the natural world, a solace that helped him navigate the loss of his mother during his high school years. With a Master’s degree in chemical technology specializing in Oils, Oleochemicals, and surfactants from HBTI Kanpur, Faiz initially pursued a career in a prestigious Gurgaon-based company. His experience as a Quality Manager, where he observed the impact of harmful chemicals, fueled his determination to create safer alternatives. Faiz’s expertise and vision are at the core of Soil Concept’s mission to promote natural and sustainable personal care.
THE SHARK TANK EXPERIENCE
Tuba and Faiz’s participation in Shark Tank Season 2 was a transformative experience. Under the brand Mitti Se, they presented their eco-friendly products to the sharks, who provided invaluable guidance and suggestions. The feedback led to a significant strategic shift: creating separate brands for personal care and home cleaning products. This paved the way for Soil Concept to specialize in sustainable personal care while allowing their sister brand, Ahinsa Care, to focus on home cleaning solutions. The journey to Shark Tank taught them critical lessons about product differentiation, market positioning, and the power of sustainability.
OUR ACHIEVEMENTS
The Future with Soil Concept
At Soil Concept, our goal is to create personal care products that are as kind to your skin as they are to the planet. We believe in using natural, plant-based ingredients to replace harmful chemicals, creating a healthier and more sustainable approach to personal care. Our vision is simple yet profound: to make sustainability an integral part of everyday life.
Join us as we work to build a more conscious future, one product at a time. Explore our range of sustainable personal care items and take the first step toward a cleaner, greener lifestyle with Soil Concept. Together, we can make a difference.
