Soil Concept is an Organic, Eco-Friendly, Cruelty-Free Brand that is passionate about sustainability and respect for nature. All our hair and skincare products are eco-friendly, packed with natural ingredients and we use eco-sustainable packaging whenever possible All our products are free of parabens, sulfates, phthalates, propylene glycol, synthetic fragrances and colors, chemical sunscreens, and hydroquinone.
Soil Concept all ingredients are sourced from ethical, trusted suppliers, while disclosing every ingredient we add in our products. We define Natural as an ingredient or formula composed of plant, mineral, and/or marine vegetation that undergoes chemical changes due to biological processes such as fermentation, distillation, and cold processing
At Soil Concept we are working towards a future where we don’t need to read labels for toxic ingredients. We proudly make and formulate all of our products based on extensive scientific research, using Natural ingredients and avoiding chemicals.
We always wanted to do something in life that is impactful, social oriented and above all in harmony with nature.
With this mere thought in mind and vision they moved on. Post engineering,Tuba started studying about medicinal plants, their miraculous benefits and how effective product can be made through plants essential oils and extracts.
I still remember the day when I went to Cimap research institute and simply asked a senior scientist out there, “I really want to do something with medicinal plants, Please guide’
Faiz did his masters in chemical engineering from HBTI with specialization in oils oleochemicals and surfactants. He also worked as Scientist in Reputed company in Gurgaon.
Parallely they were working on their Idea as well. With many years of brainstorming and countless hard working days, they uncovered the powers of plant-based ingredients and their complex synergies as an alternative to harsh, aggressive chemical products prevalent in the marketplace.
To give shape to their ideas they formed a company Natures Lap which focused on Natural personal care and Home care products in 2012. It started from Tubas home in a single room where all raw materials to processing to making to dispatch was done single handedly and manually with an initial investment of 5krupees.They started off with a lean range of products that were revolutionary to the marketplace, Our first product was Natural Rose Water that is still one of our top sellers
We have grown gradually and fully bootstrapped. Just like bamboo shoots, our beliefs continue to grow and lead us to harvest new ideas
They put their first stall on 8th march 2011 and within half day, their stock was over. It was an achievement, a eureka moment. And the journey started with overwhelming customer response and repeat orders
On their lucky day 8th March2014, they became soul partners and also formed a pvt ltd company in 2014 with other partners with brand name Mitti Se. They ran it for 9 long years with amazing customer response, high quality products, fully sustainable products, and a GMP certified manufacturing unit in Lucknow.
We made it to shark Tank India season2 final in 2023. That was the biggest turning point
Over time with lot of guidance from IIMB NSRCEL professors, shark tank judges and other peer entrepreneurs, Personal care and Home care products do not go hand in hand. It should be 2 different brands. And so, Soil Concept and Ahinsa Care was hatched! We are still explorers at heart, and the journey of Soil Concept is as organic as our products. The thing about adopting a sustainable life is that it’s never too late to begin, so why not start your own journey with us today at SoilConcept Trial kit